Nipsey Hussle clearly understood an aspect of the music business many aspiring artists can learn from. From Gangs to grammys, his name, Hussle, is more than fitting. So, when Robert Kenner’s book , The Marathon DOn’t Stop: The Life and Times of Nipsey Hussle was released, I was more than curious to learn how he migrated from Neighborhood Nip of the Rolling 60’s to Grammy Award Winning Artist. What I found was 8 core principles that can be applied to an entrepreneur of any industry. Keep reading to see what they are, and how you can integrate them into your brand