Get Found in Google and AI Search: SEO + AEO for Law Firms.

We help law firms dominate local search, featured snippets, and ChatGPT recommendations — so you attract more qualified clients without guessing what’s next in digital marketing.

Why Law Firms Are Struggling

  • Missing from AI search recommendations clients now trust. Relying on old-school SEO tactics that no longer deliver.

    When potential clients ask ChatGPT, Claude, or Google's AI Overview "What's the best estate planning attorney near me?" your firm isn't mentioned. While you're focused on traditional keyword rankings, 40% of searches now happen through AI platforms that prioritize different signals - like featured snippets, structured data, and brand authority markers. Law firms still using 2020 SEO strategies are becoming invisible to the clients who need them most.

  • Website traffic flat or declining despite marketing spend.

    You're investing in content, local listings, and maybe even ads, but your organic traffic has plateaued or dropped. Google's algorithm updates increasingly favor websites with strong technical foundations, fast loading speeds, and content that directly answers user questions. Without proper technical SEO audits and AI-optimization strategies, your marketing dollars are fighting an uphill battle against competitors who've adapted to modern search behavior.

  • Outdated schema and technical SEO holding rankings back.

    Your website might look good to visitors, but search engines are struggling to understand what you offer. Missing or incorrect schema markup means you're not eligible for rich snippets, local pack results, or AI-powered answer boxes. Slow page speeds, poor mobile experience, and outdated technical infrastructure signal to Google that your site doesn't deserve top rankings - regardless of how great your legal services are.

SEO + AEO: The Future of Legal Marketing

  • Full technical SEO audits to fix site architecture, crawlability, and speed.

  • Schema & structured data that help Google and AI understand your services.

  • Content optimized for featured snippets, local packs, and AI-driven Q&A.

  • AI Visibility Tracking: Monitor how your firm appears in ChatGPT, Gemini, Copilot, and beyond.

From Audit to Authority in 3 Steps

  • We analyze your current visibility across AI-powered search platforms including ChatGPT, Google's AI Overviews, Bing Copilot, and Perplexity. This audit reveals:

    • Which legal queries trigger AI recommendations for your competitors but not you

    • Missing structured data preventing AI platforms from understanding your services

    • Content gaps that leave you invisible when potential clients ask AI about estate planning, family law, or legal services in your area

    • Opportunities to position your firm as the go-to recommendation for high-value legal questions

    • Benchmark analysis showing where you rank versus top competitors in AI search results

  • Based on audit findings, we create a prioritized 90-day action plan that includes:

    • Technical schema markup implementation to help AI platforms understand your practice areas

    • Content optimization targeting the exact questions potential clients ask AI assistants

    • Local SEO enhancements to dominate "near me" searches across all platforms

    • Website speed and mobile optimization to meet AI platform ranking factors

    • Strategic content creation calendar focused on AI-friendly formats (FAQs, how-to guides, comparison articles)

    • Timeline with specific deliverables, deadlines, and expected impact measurements

  • Monthly strategic refinements to maintain and expand your AI search dominance:

    • Performance monitoring across traditional search engines and AI platforms

    • Continuous content updates based on trending legal questions and AI search behavior

    • Technical maintenance ensuring optimal site performance and crawlability

    • Competitive analysis and strategy adjustments as the AI search landscape evolves

    • Monthly reporting showing AI visibility improvements, traffic increases, and lead generation impact

    • Proactive optimization for emerging AI platforms and search features

Premium Legal SEO + AEO Retainer — Starting at $5,000/month

Premium Legal SEO + AEO Retainer — Starting at $5,000/month

Included Services:

  • Technical SEO & core web vitals optimization

  • Local & national keyword strategy for law firm marketing

  • AI-focused content optimization

  • Schema & structured data for family law, estate planning, and business law services

  • Monthly reporting with Google + AI visibility metrics.

Ready to See How Visible Your Firm Really Is?


Claim Your Free Audit Now