Use These Proven Strategies to Drive more Website Traffic
So you have a website, you optimized your SEO, you listed yourself in directories? But crickets!
You are a savvy business owner, but how do you gain profits from a website?
Let me be perfectly honest here, running a profitable business, whether it be online, in-person or a combination of the two, take time and effort. Success is a marathon not a sprint! So even before i share a few tips to apply towards your website to gain more traffic, drive sales or engage your audience, I am asking you to be patient.
All things will come, let’s just focus on the strategies that can help us achieve greater success.Namely:
Perform Keyword Research. Always include relevant keywords in your content. ...
Create Memorable Content. ...
Write Guest Posts. ...
Keep Active Social Media Pages. ...
Use Advertising to Increase Website Traffic. ...
Send Email Newsletters. ...
Perform Keyword Research. Always include relevant keywords in your content.
Keyword research is a practice search engine optimization professionals use to find and research search terms that users enter into search engines when looking for products, services or general information, by doing so you can increase your website traffic by matching your content to what users are seeking.
For example, as a web designer in Houston Texas, I made use of highly specific terms to target my audience, including my location, occupation, and primary service offered. As a result, many of my buyers mention finding me by seeking out a Houston based web designer.
To optimize your keywords you can do research using googles Keyword manager, and update your content using your niches keywords, just ensure that it sounds natural and is not just stuffed across the website.
Another way to do this is to write a blog, and insert your keywords in as often as possible without losing the quality for the reader.
A few other places to place your keyword: title page, met descriptions, photo captions, URL’s, blog titles, subtitles.
Create Memorable Content.
You may have heard content is king, and that’s because its true. In the digital age, we see content every day.. Reels, tik tok, blogs, youtube videos, brochures, captions, status.. You name it!!And if you look closely, the people updating the most are typically sellers, why is that?
Because they know that by simply producing content they can trigger something in their audiences brain. By creating new content you are building a library of amazing images, and resources that define your brand. All these pieces of content together is what creates your brand. Everytime you post content you are instilling name recognition.
To create content you can use a number of strategies, I personally optimize reels, youtube videos, blogs, and email marketing as just a few ways to share content, but honestly the well runs much deeper. The key here is to ensure all your content links back to your website, because remember, the key here is to drive more traffic to your website.
To find what works best for your audience, use a number of methods over one month, at the end, review your analytics. Note which ones worked best and invest more time there.
Do this until you have a steady flow of traffic.
Write Guest Posts
Guest posting is big in the world of SEO (search engine optimization). Being referenced on reputable, quality sites is a big factor in how big search engines decide to rank your blog. Over time, generating these backlinks will help boost you in the search engine rankings.
Now, I can’t offer you a lot here, I never do Guest posting blogs, however, this is the area my own website could use a boost. So there is definitely a need to utilize back links. For those who don’t know, A backlink for a given web resource is a link from some other website to that web resource. A web resource may be a website, web page, or web directory. A backlink is a reference comparable to a citation
Keep Active Social Media Pages
Drive traffic to your website using social media, by engaging viewers and offering them useful, relevant content. Holding surveys, asking questions, connecting with the audience. Getting feedback, analyzing and adjusting your marketing strategy as a result.
Keep an active link to your website in your bio, as people engage with your content they will be yearning to learn more, this link will allow them to dive deeper into your brand. Thus, driving more traffic to your website.
Use Advertising to Increase Website Traffic
Use Advertising to Increase Website Traffic. Advertising through paid search, social media and display ads can be an efficient way to increase website.Paid ads can instantly generate hundreds, if not thousands, of clicks to your website. Plus, with new advertising and social media platforms appearing and innovating regularly, getting your ads in front of the right people is becoming easier than ever.
When you create engaging ads online, the platforms link directly back to your website, meaning every engaged click drives traffic to your website.For example, Facebook offers detailed customer personas and multiple targeting options so you can put your business in front of your target customers without wasting a lot of money on mass advertising
Send Email Newsletters
Email Marketing is the number one factor in marketing success by over 40% of business to business marketers. 80% of business professionals consider email vital to customer loyalty over time. And when used properly, email has the potential to deliver the greatest ROI of every marketing channel achieving $52 for every dollar spent in 2019. And that’s just the tip of the iceberg. 73% of consumers also said that email is their preferred marketing channel.
As a business owner this great news, building an email list will with engaging content will drive traffic and repeat buyers, boosting your traffic to your website.
Now that we have focused on the strategies that can help us achieve greater success, its time to apply what we have learned. Remember you are smart, you have come sooo far, now all you need to do is follow through
Stay focused, running a profitable business takes time and effort. But, you dont have to do it all yourself.
My name is Brianca Jay, i am a writer and experienced web designer. Not only can I teach you to drive more traffic to your website, I can assist you with all things digital marketing. Feel free to contact me and discuss some new strategies to take your digital presence to the next level.
