Maximize your business online presence
Every body is getting online, and this can be daunting. After all, how will you, the average business owner stand out from the noise, and be chosen over the major companies using $$$$$$ to get top positions?
The answer: SEARCH. One of the biggest advantages to being online is reaping the benefits of search. Having a strong business online presence means you’ll be visible when people go online and search for a business like yours (this is how SEO works). So let’s assume someone searches for “Houston Cleaning Service” and your company appears in the results. How can this benefit you as a business owner?
Well, with the right business online presence the possibilities are infinite. When a customer clicks a link to your website there’s so much they can learn about you.
- a video you posted about cleaning process that demonstrates your knowledge.
-testimonials from happy customers who think you did an amazing job
- your pricing guide, see how they can fit you in their budget
-find your location on a map or find out you offer traveling within a 40-mile radius.
-request a quote or an estimate directly from your website
They might even click over to your instagram or facebook sites where they’ll find even more tips, photos and videos about your company.
All of this helps to build your business online presence in an organic and engaging way that can lead to a strong relationship with your clients
Starting out, all these features probably are not on your website yet (unless you built it with me, Brianca Jay) , but as you produce more content you will see the benefits from being online more and more.
By going online, a person can make his/ her business more visible, meaning more clients and therefore more revenue. and use targeted ads to specifically advertise to local people within a certain distance of his/her business. He can have conversations with potential customers and get insights into their behavior using the analytics platforms available.
Action Steps:
Create a goal sheet of your anticipated digital presence. What are you already using (email, video, social media platforms, blogs)? What would you like to add? What type of content would you like to create? Start listing your ideas, and begin developing a digital plan. Don’t yet have a website?
